Certified Sustainability: A Key to Trust
Sustainability is everywhere—but so is greenwashing. Gen Z and millennial shoppers, in particular, want proof that your packaging is genuinely eco-friendly. Seventy-one percent of consumers say brand transparency is non-negotiable. Many look for official certifications like FSC (Forest Stewardship Council) to back up your environmental claims. If your packaging is certified, show it clearly. A visible label or icon makes the difference between a vague green claim and actual brand trust.
Functional Packaging Enhances the Customer Experience
Good packaging should make life easier—not harder. And for online shoppers, easy returns are key. Eighty-one percent of people want hassle-free return options. That’s where functional features like resealable mailers with a second adhesive strip come in. They simplify the process and increase the chance of repeat business.
Also: bulky, excessive packaging is out. In the EU alone, 177.2 kg of packaging waste was created per person in 2020. Customers are looking for efficient packaging that reduces waste but still protects their order.
Customisation: Packaging as a Branding Tool
Nearly two-thirds of consumers—63%—say packaging is just as important as the brand itself. That’s huge.
Custom packaging can elevate your entire customer experience. Think branded mailers with bold colours, strong messaging, or a sustainability story that feels personal and real.
Even better? When your custom packaging uses recycled or recyclable materials, it shows that sustainability is more than a buzzword—it’s part of your brand’s DNA. Consumers today want more from packaging. They want security. Sustainability. Simplicity. And a bit of style too.
If you’re in e-commerce and you’re not thinking strategically about your packaging, you’re leaving loyalty—and revenue—on the table.
At RollsPack, we design secure, sustainable packaging solutions built for modern e-commerce. Ready to upgrade yours? Let’s talk.
